How do you know whether AI mentions a company at all?

The free check tests five high-intent buyer questions on one engine and reports whether the company appeared and which competitor was cited instead. On a paid engagement this becomes a fixed, version-stamped set of twenty questions run three times each per engine, so later runs are like-for-like comparisons.

Does AEO replace SEO?

No. AEO sits on top of SEO and usually improves it as a side effect, because the schema, entity and structure work that makes a site quotable also makes it easier to rank.

What happens after you send your domain to tapFunnel?

You receive a free visibility check by email containing a readiness score, three findings and three fixes you can apply that week. No call is required and the findings are yours to hand to your own developer.

Answer Engine Optimization for US & UK companies

Get cited by AI.
Not just ranked.

Your buyers ask ChatGPT before they ask Google. We make sure the answer includes you — and not only your competitor.

Get a free AI visibility audit See what we fix

Audit in progress

prompts tested

AI engines checked

ChatGPT — competitor cited, you weren't

critical

robots.txt — GPTBot blocked

critical

Schema — no author entity found

high

48h

audit turnaround

What we do

AI search visibility is the work.

Getting quoted by AI means fixing three things: whether an engine can read your site at all, whether your pages contain anything short and self-contained enough to quote, and whether enough third parties corroborate that you exist. Fixing those improves the rest of your marketing stack as a side effect.

Core service

Answer Engine Optimization

Be the answer, not the 9th link.

We audit how AI engines read your site, fix what stops them citing you, and build the content and entity signals that make you the source they reach for. Tracked against a fixed prompt set so you can see it move.

AI crawler access and technical fixes
Schema and answer-block content structure
Entity and authority building
Monthly citation tracking across engines

First movement: 8–12 weeks

Get a free audit

Expands into

The rest of the stack

What AEO opens the door to.

The same work that gets you cited also fixes your classic search presence. Once that's running, we take on whatever else is holding growth back — same team, no new agency.

Technical and content SEO
Website build and rebuild
Paid campaigns (LinkedIn, Google, Meta)
AI chatbots and lead automation

Added when it makes sense

Talk it through

The audit

Watch an audit run.

Scroll through a single check — from crawling the site and reading its robots.txt for blocked AI agents, through to testing five real buyer questions on Google AI Mode, logged out with the market pinned.

Audit — in progress

LIVE

prompts tested

€6.4

citation rate

frobots.txt — GPTBot disallowed09:14

GSchema — FAQPage missing on 6 pages11:02

♪ChatGPT — competitor cited, you weren't14:37

✦llms.txt — not found15:05

How it works

Four steps to getting cited.

Every engagement starts with the free visibility check — no call needed to get it.

Free audit

We test five real buyer questions on Google AI Mode and audit your site's structure. You get the score, three findings and three quick fixes, whether or not we work together.

Foundation

Days 1–30. We allow the AI agents that fetch pages live, publish llms.txt, fix and extend your schema, and restructure your top five pages so every heading is followed by a direct answer a model can lift and attribute. This is the technical layer and it has to be right first.

Content and entity

Days 31–60. We publish answer-first content for the buyer questions you are currently absent from, mirror it in FAQ markup where a visible FAQ exists, put named authors with resolving profiles behind it, and populate the directory and registry entries that let an engine confirm you are a real, distinct company.

Authority

Days 61–90. We help you publish original data worth citing — your numbers, not someone else's — pursue third-party editorial placement, and build directory presence. Then we re-run the identical question set and report the delta against your frozen baseline, including the months when it has not moved.

How it works

SEO is not enough

Your SEO is half the job. The other half decides who gets quoted.

Ranking and being cited are two different mechanisms. Plenty of sites sit on page one of Google and never appear in a single AI answer — because nothing on the page is retrievable, quotable or attributable.

What SEO gives you

A place in a list of links

Necessary groundwork. It is where AEO starts, not where it ends.

•Crawlable, indexed pages
•Keyword and intent coverage
•Backlinks and domain authority
•Page speed and Core Web Vitals
•A click, if the searcher scrolls

THE OTHER HALF

What AEO adds

A sentence inside the answer

How models find, trust and choose what to quote — and whether your name survives into the response.

→Named AI crawler access, separate from Googlebot
→Extractable answers under literal buyer questions
→Entity clarity — who you are, verifiably, across the web
→Third-party corroboration models already trust
→A measured citation share, re-tested on a fixed prompt set

See the full comparison

Client feedback

What it is like to work with us.

Published without names or companies at the clients’ request.

“

Working with the tapFunnel team was a complete game-changer for our operations. The design sprint process was incredibly efficient, allowing us to align our vision and launch a high-converting website in record time. We didn’t have to wait months for a beautiful site, and we’ve already seen a noticeable uptick in inquiries.

CEO

Website & Sprint

“

Our digital presence finally matches the quality of what we deliver. The rapid sprint methodology meant we stayed focused and avoided endless revisions. The new site not only looks professional and instils immediate trust, but the streamlined layout has significantly increased our online bookings.

CEO

Website & Sprint

“

Getting our mission in front of the right people is critical. The new website captures our core values and makes it seamless to act on them. Even more impressive is the Answer Engine Optimization work — our resources and initiatives are now highly visible when people search for answers about our cause. It has been a phenomenal partnership.

Board Member

Website & AEO

“

In a highly competitive field, standing out requires more than a portfolio. The strategic positioning and full AEO rollout completely shifted how our firm is perceived in the market. Coupled with a site that actually does our work justice, we are now consistently attracting high-end clients who find us as the definitive answer to what they need.

Founder & Principal

Website, AEO & Positioning

Names and companies are withheld at the clients’ request. Named references are available on request.

“Most agencies will tell you AI search is coming. It already arrived — and the companies losing to it have no idea, because nothing in their analytics shows an answer they were left out of. That is the whole job: find out what the models say about you today, and change it on purpose.”

Tymon Podlaszewski

Founder, tapFunnel — every client account is handled by Tymon personally, start to finish. A small in-house team of three delivers the work behind him. No account managers, no handoffs to someone you have never spoken to.

LinkedIn Read the measurement protocol

Evidence

The numbers AI search is already producing.

Every figure below was published by the company that measured it, and links to the page it appeared on. We cite sources on our own site for the same reason we make you citable on yours.

12.1%

of sign-ups came from AI search — off 0.5% of visitors

Ahrefs

10%

of new sign-ups referred by ChatGPT, up from under 1%

Vercel

27%

of AI-referred sessions became sales-qualified leads

Broworks

+31%

conversion rate from AI referrals vs other channels

Adobe Analytics

See the evidence, with sources

FAQ

Questions people ask before booking.

Answer Engine Optimization is the work of getting your company named and cited inside the answers that ChatGPT, Google AI Overviews, Perplexity and Copilot generate — rather than ranked in a list of blue links underneath them.

B2B companies in the UK and US where buyers research before they ever contact you — typically SaaS and technical services with a considered, multi-week purchase. If your buyers ask an AI which tool to use and you are not in the answer, that is the gap we close. We do not work on local, retail or consumer businesses.

The free check tests five high-intent buyer questions on one engine and tells you whether you appeared and who was cited instead. On a paid engagement it becomes a fixed set of twenty questions, run three times each per engine, frozen so every later run is a like-for-like comparison rather than a fresh guess. Both are documented in the methodology.

No. AEO sits on top of it and usually improves it as a side effect — the schema, entity and structure work that makes you quotable also makes you easier to rank. If you have an in-house team or another agency, we hand them the fixes rather than fight over ownership.

You get the visibility check back by email — your readiness score, three findings and three fixes you can apply this week. No call is required to receive it, and everything in it is yours to hand to your own developer whether or not you ever speak to us.

Get cited by AI. Not just ranked.